Public relations term paper

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PR can give consumers and the media a better understanding of how a company works. Within a company, a PR department might also be called a public information department or a customer relations department. These departments assist customers if they have any problems with the company. They usually try to show the company at its best. PR departments also might conduct research to learn how satisfied customers are with the company and its products.

The Embassy of Switzerland in Washington, ., is seeking a qualified candidate for a full-time (100%) permanent position as Media and Communications Manager […]

Ivy Lee is best known for his services to Standard Oil and its founder John D. Rockefeller. But those who are familiar with PR history know him better for introducing the term “public relations” and for pioneering the modern press release although he mainly used it as a one-way propaganda for his clients.

When discussing CSR, some prefer corporate responsibility (CR) to avoid the assumption that it is limited to “social” concerns (strategic philanthropy and community relations). Others use “social” responsibility to avoid the stigma that this topic only relates to businesses driven to place profit over social principle. Those who prefer “social” without the modifier “corporate” recognize that non-profits and governmental organizations are and should be held to responsibility standards. By whatever name, interests of organizations cannot long be at odds with mutual interest and common good.

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The Embassy of Switzerland in Washington, ., is seeking a qualified candidate for a full-time (100%) permanent position as Media and Communications Manager […]