Online marketing term paper

The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." [6] A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value . [7] In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage." [7]

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WGU’s Bachelor of Science in Marketing Management online degree program is designed to prepare you for a variety of careers in marketing, promotion, and sales management. You'll study and analyze consumer behavior as you learn how to develop marketing strategies for various products and services.

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WGU’s Bachelor of Science in Marketing Management online degree program is designed to prepare you for a variety of careers in marketing, promotion, and sales management. You'll study and analyze consumer behavior as you learn how to develop marketing strategies for various products and services.