Marketing research term paper sample

The biggest spender, Johnson & Johnson, shelled out $ billion on sales and marketing in 2013, compared with $ billion for R&D. In the top 10, only Roche spent more on R&D than on sales and marketing.

To better understand the marketing concept, it is worthwhile to put it in perspective by reviewing other philosophies that once were predominant. While these alternative concepts prevailed during different historical time frames, they are not restricted to those periods and are still practiced by some firms today.

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